Season of Love.


Welcome to Dorothy McDaniel's Flower Market, voted Best Florist in Birmingham by Birmingham Magazine and the Birmingham News and named Alabama Retailer of the Year. We recently celebrated 40 years as a leading florist in Birmingham. We offer everything from simple bouquets to elaborate arrangements and deliver throughout the Greater Birmingham Area. We design for weddings and all types of events. We also provide a full menu of non-floral services including stationery, linen and furniture rental, party tents, and lighting. We even decorate homes and businesses for the holidays.

Order online: call us at (205) 871-0092; or visit our exciting shop at 3300 3rd Avenue South, Birmingham, AL 35222 next door to Mayer Lighting Showroom. We are open Monday through Friday from 8am to 5pm and on Saturday from 8am to 2pm.

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Why Customers Choose Us


Take a look at some of our many positive reviews from happy customers.

Due to the Covid-19, our hopes of having a large wedding was made impossible. After the governor made it clear our second wedding date was not going to happen, my fiancé and I decided to have a small, private ceremony with family and a few friends and have a large wedding reception later. We planned this event in a week, and with only 4 days notice, Dorothy McDaniel was highly accessible and communicative. Dorothy met us at the venue, and she made my wedding day so special by designing and making a beautiful cascading bouquet of flowers I had initially told her I liked in our nearly 3 hour meeting where we selected and discussed everything from flower choices and centerpieces to invitations and tablecloth colors. Dorothy also created a picture perfect wedding cake topped and encircled with a floral motif to complement the ganache topping of our cake. Dorothy's professionalism, attention to detail, experience, accessibility, and design are exceptional. There is no one else I would ever ask to provide such great floral service.   - Argie L.

Professional and great service. As someone trying to send a floral arrangement for a loved one's funeral from out of state, it is stressful making flower arrangements. The guy on the phone was very helpful and said it was no problem for me to send a card with more than the allotted characters allowed through the online ordering service. He also guided me with choosing an arrangement. I wasn't able to attend the funeral due to distance, and wanted to make sure the family knew I was thinking about them during their difficult time. Thank you, Dorothy McDaniels Flower Market, for providing a quality product and excellent service.   - S.M.

June 2020

Dorothy McDaniel's was SO amazing for my COVID ceremony. They were so flexible with our needs as they changed with the times, and the flowers turned out absolutely beautifully. Made my day truly special!   - Sydney B.

They did a same day delivery of some beautiful flowers for my mother-in-law's Birthday! Ordered at 11am and delivered on time at 3pm. Will definitely be using them again. Thank you!   - Stephanie H.

Working with Dorothy was an absolute pleasure!! She is Amazing and Wonderful to work with! She listens carefully and offers thoughtful, creative suggestions. I love Dorothy!! Working from photos of the venue, she planned All the flowers for my daughter’s out-of-town wedding in Georgia, ordering everything from the flowers and garland to the oasis and floral tape. Our “flower team” met at Dorothy’s on Thursday morning to pick up the flowers, enough to fully pack 3 SUVs! Dorothy gave us such complete directions, including drawings, that we amateurs were able to create a truly spectacular event. Included were two very different large wreaths, table arrangements, garland and floral badges for the two-tier staircase that led down to the lawn where the ceremony was held, garland and badges for the arbor (for the ceremony) and for the entrance to the venue. It was a beautiful wedding and we had so much fun “doing” the flowers and following Dorothy’s directions! Dorothy also did a spectacular bride’s bouquet, (didn’t think that was a job for us amateurs!), which arrived the next day, via a dear family member, in an amazing holder that kept it fresh and lovely, and she also made the boutonnières and small bouquets for the mothers. My daughter loved everything!! Wonderful compliments from our guests!! The flowers were amazing and spectacular! It was a Perfect day and…. so much Fun!! Thank you, Dorothy!!! And…. Dorothy also found the perfect wedding invitation that both my daughter and I loved! A beautiful complement to the flowers!   - Sarah Van Os

Not only did they work with me on postponing my wedding, but helped me decide what flowers to use, helped my grandmother arrange bouquets as a gift for me for my wedding and provided gorgeous large floral arrangements to match!   - Bradleigh

The flowers for my wedding were absolutely beautiful! They were exactly what I had asked for. The staff couldn't have been friendlier or any easier to work with. They took the stress out of everything. Perfect!   - Kara

July 2021

Very helpful and kind experience buying peonies from them. Would recommend to anyone. They put extra care in making the presentation extra special.   - Alec

Dorothy McDaniel's Flower Market is a great choice as your wedding flower vendor! Dorothy's flower arrangements are so stunning and every arrangement we ordered for our daughter's wedding was exactly what we had hoped for. This is a very popular and busy Bham florist, but Dorothy and her staff were so kind and always available to talk or meet whenever needed. Their pricing is very fair and will fit any wedding budget! During the morning of the wedding, Dorothy's staff set up the wedding/reception venue and delivered all of the bridal party flower arrangements to our downtown hotel staging room…everything was absolutely PERFECT! We are so grateful!   - Amy

March 2021

The absolute best florist in Bham!! Every single arrangement is absolutely stunning. I’ve tried other arrangements and places but this place is the best!   - Madeline

June 2020

We utilized Dorothy’s diy floral service to create my granddaughter’s wedding bouquets, renting work space and hiring one of her talented designers, Wes, to provide instruction. Everything turned out gorgeous and we had such a great time! Thank you, Dorothy!   - Lynn

July 2020

I sent a Dorothy McDaniels flower arrangement to a friend who was "expecting" her first grandchild. It was spectacular, full of fresh flowers in a baby carriage. My friend was so impressed and delighted that she sent photos of it to all her friends! Dorothy's staff are so helpful and creative. This is the best florist in Birmingham!   - Beverly

July 2020

The arrangements at my mother's funeral from Dorothy McDaniel were spectacular!! The shop was easy to work with and read my mind. For years I have used Dorothy McDaniel's and have never been disappointed.   - Janet

January 2021

Always get great service and excellent quality from Dorothy McDaniels   - Olin

July 2020

Dorothy did gorgeous flowers for our wedding welcome party and dinner held at the John Hand Club. She was highly recommended. As I am from out of town, we met once at her shop and did the rest of the planning by phone and email which worked out great. So many guests commented on the beautiful flowers throughout the setting. They really were stunning. I could not be happier with how everything turned out.  - Julie

October 2020

Appreciated the professionalism and had a good experience, especially with planning a wedding during a pandemic  - Kristin

January 2021

Flowers have always been beautiful and arranged better than other flower retailers I have used. The adage that you pay for what you get has never been more true than when you order flowers.   - Ron

July 2020

Amazing arrangements for ANY occasion! Thank you, Dorothy McDaniel's Flower Market for always knowing exactly what we need and for the friendly, super dependable service. Whenever I call with a request, your team makes it happen in grand fashion !!!   - Alison

November 2020

I booked Dorothy and her team for flowers for my upcoming wedding in 2021. This team has been such a pleasure to work with and truly have an eye for both detail and design! Not only this, the team is also very compassionate and truly care about their customers. My fiance and I had to make the difficult decision to delay our wedding originally scheduled in September due to COVID-19. Dorothy and her team were so understanding and very willing to work with us to reschedule. It was such a blessing to know that we did not have to worry about anything with Dorothy and her team. We were not so fortunate with one of our other vendors, and it added a lot of hardship on top of rescheduling our wedding in the midst of a pandemic. Thank you Dorothy and team! I am looking forward to the gorgeous flower arrangements in May!   - Danielle

December 2020

I have participated in three of the virtual floral arrangement classes offered by Dorothy McDaniel's. They have all been excellent! I have enjoyed learning about flower arranging while simultaneously filling my home with the scent and beauty of freshly cut flowers. I highly recommend their classes and their shop!   - Josh

December 2020

I have been a client of Dorothy McDaniel'a Flower Market for 40 years from the time she started in Homewood. Both as a person as well as a businesswoman Dorothy is top flight! She has always done beautiful work and been a doll to work with. It hasn't been as easy to call upon her skills in the past few years due to circumstances beyond my control, but now I am able & more than willing to rectify that situation. I look forward to it, in fact! Thanks to all our local businesses for making this a special place to live, work, & raise our families. It's the personal touch that makes all the difference. And Dorothy exemplifies that wisdom. Thanks again!   - Linda

August 2020

I give Dorothy McDaniel's flowers top rating. She has always given us spectacular customer service and beautiful arrangements for the school graduation. The delivery has always been prompt and the crew arranges the flowers for us leaving my office free to set up other items. I call with last minute accommodations and the company always comes through and happy to do so. I strongly recommend Dorothy McDaniel's flowers for any event. Reliable and Professional team!   - Katherine

January 2020

Dorothy was so easy to work with, and the flowers on my wedding day were stunning. She heard my vision and executed it better than I could have imagined. Highly recommend!   - Lindsey

April 2021

I met with Dorothy to plan an arrangement for a reception we were hosting for our newly married son and daughter-in-law. This arrangement was going to be placed on pergola over a deck facing a lake in our backyard, From the beginning, Dorothy was very carefully catered to our needs, picked flowers with care, send someone out to take measurements, reviewed her ideas with me and came up with a stunning arrangement that was a super hit. We had lots of wind and some rain and she sent her team back out to make sure that the arrangement stayed in tact. I loved her perfectionism and style and her color sense and most of all professionalism.   - Anonymous

Dorothy McDaniel saved our wedding!! Three hours before my daughter's wedding, the church wedding coordinator called to say our contracted florist had left us high and dry- no flowers at all for the sanctuary. Luckily, my mother was able to get in touch with Dorothy. Despite having two other weddings that day, she created two stunningly gorgeous arrangements and delivered them to the church with time to spare! Dorothy McDaniel is not only a gifted floral designer, she truly cares about her clients.   - Susan